Promoting the goods and services of others by means of the issuance of loyalty reward cards; Administration of a consumer loyalty program to promote restaurant services and retail services of others; Consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, administration of frequent flyer program that allows members to redeem miles for points or awards offered by other loyalty programs; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Contests and incentive award programs to promote the sale of products and services of others; Promoting the goods and services of airlines, credit card companies, rental car companies, hotels, restaurants, food providers, beverage providers, resorts, spas, golf courses, sporting events, travel packages and travel tours provided by travel companies and theme parks of others by means of a loyalty, incentive, bonus or promotional programs; The bringing together, for the benefit of others, of a variety of goods and services, enabling customers to conveniently view and purchase those goods and services from an Internet web site particularly specializing in the marketing of the sale of goods and services of others