Downloadable computer programs for improving usability and security with standards-based single sign on, mobile identity services, social collaboration services, external identity management, brandable identity services, social sign on services, user and access management services, cloud directory services, directory integration services, multi-factor authentication services, reporting and dashboard services; computer operating programs; computer software, both recorded on data media or downloadable in particular for the scanning, displaying, processing and output of multimedia data on computer networks, including the internet and on mobile terminals; downloadable electronic publications in the nature of magazines, books, newspapers, newsletters, periodicals, pamphlets, brochures, manuals, informational flyers, and informational sheets related to improving usability and security with standards-based single sign on, mobile identity services, social collaboration services, external identity management, brandable identity services, social sign on services, user and access management services, cloud directory services, directory integration services, multi-factor authentication services, reporting and dashboard services; electronic notice boards; computer software to facilitate communicating online and through other shared networks and for customizing computer application user interfaces; bags adapted for laptops; interfaces for computers; provision of downloadable software for generating embeddable code for websites, for the purpose of creating, customizing, deploying, scheduling, tracking, analyzing and managing online content on users' websites, on social media websites and other online forums, and for analyzing, monitoring and managing the performance of brand engagement of others; provision of downloadable software for creating and deploying customized interactive content on social profiles, and for improving usability and security with standards-based single sign on, mobile identity services, social collaboration services, external identity management, brandable identity services, social sign on services, user and access management services, cloud directory services, directory integration services, multi-factor authentication services, reporting and dashboard services