The mark consists of an emblem featuring a central image surrounded by a circular banner. The central image is of a smiling cartoon-like turtle, facing forward with three legs and tail visible, and with a house mounted on the turtle's shell. The turtle's body is green, grey, yellow and red, with white, blue and black eyes. The house has light brown visible wall frame elements, yellow walls, a blue window, a white door with a yellow doorknob, a light brown and black attic vent, and a yellow, green, and grey peaked roof with shingles imitating the appearance of a turtle shell. The top portion of the dark brown circular banner bears the words "EX-EL SHELL CONSTRUCTION SYSTEM" in white letters. The bottom portion of the dark brown circular banner bears the words "EX-El SSMC, LLC" in white letters.