The mark consists of a gray tag with the words "A PET'S LIFE PERSONALIZED MEMORIES" with a line on each side of the "A" and a line separating the wording "PET'S LIFE" and the wording "PERSONALIZED" depicted in black; to the right of the tag is a great dane with black and white coloring, a parrot on top of the great dane with red, orange, green, blue feathers, a blue fish at the tail of the great dane and a fish tank depicted in the color white with an orange fish near the hind leg of the great dane; a brown dog, a black and white rabbit and a black and white cat below the great dane. The white areas in the mark other than those identified above are not claimed as a feature of the mark, and are intended to show background or transparent areas only.