Administering and conducting incentive award programs to promote the goods and services of others, namely, administering and conducting incentive award programs promoting health and wellness and encouraging healthy activities and healthy behavior; arranging and administering health and wellness incentive reward programs, that enable discounts on products and services as well as reductions in insurance premiums for the purpose of encouraging participants' healthy activities

Application service provider, namely, hosting, managing, developing, and maintaining mobile applications, software, and interactive web sites of others for use in the management of and user participation in competitions focused on health and wellness, the promotion, tracking and monitoring of user participation in health and wellness communities, the management and tracking of participation in health and wellness programs and activities, the management and monitoring of incentive driven rewards used for participation in health and wellness programs, and the generation of health and medical-related information reports and data; Platform as a service (PAAS) featuring computer software platforms for importing and exporting personal health related data, information, advice, opinions and recommendations from users via the internet, mobile devices and mobile applications to other services, platforms, websites, mobile devices, applications and social networking sites; providing a web site featuring technology that enables users to input, upload, track and analyze personal health related data, information, advice, opinions and recommendations, and enables users to communicate with and motivate each other to improve their health and wellness; providing customized on-line web pages and data feeds featuring user-defined information, which includes blog posts, new media content, other on-line content, and on-line web links to other websites

Providing information to health care providers, employers, consumers, accountable care organizations, retail pharmacies, pharmaceutical companies, and not for profit associations to enable the better understanding and management of health and wellness, namely, providing healthcare information; Providing information in the fields of health and wellness