The mark consists of the words "The Original" in black stylized lettering, directly above and extending left of the word "Hawaiian" in black stylized lettering. The word "Hawaiian" is depicted above the word "Surf" both in black stylized lettering. A black stylized compass with the letters "N", "E", "S", "W" in black stylized lettering depicted directly to the right of the word "Surf" and under the latter portion of the word "Hawaiian", and extending below the word "SURF", with the inside of the compass circle consisting of a eight-point star design underneath eight stylized lines radiating from the center of the circle, with four of the stylized lines connecting the center of the circle to the "N", "E", "S" and "W" letters, and the other four stylized lines connecting the center of the circle to the circumference of the circle, on a bright turquoise blue label attached to a bottle encasement of cork, with five sections, four of which are connected to one another, and one removable section which doubles as the bottle top.