Downloadable computer software, namely, mobile device applications for location-based distribution and access to electronic games and activities, receipt of end user data, distribution of location-based rewards, collection of end user data

computer services, namely, providing temporary use of online-non-downloadable computer software and providing temporary use of on-line non-downloadable cloud computer software for customer incentive programs, customer loyalty reward programs, location-based discounts, offers and samples or trials, tracking and earning loyalty rewards, interacting with other users and merchants, engaging, obtaining and retaining customers, merchant, retail and business analytics, evaluating, tracking and managing information on business performance and customers, advertising, marketing and research services, integrating with other social media service providers, and communicating electronically with customers; platform as a service (paas) featuring computer software platforms for delivery of subscriber-selected electronic games and activities to mobile devices and venue situated screens, controls digital signage, provides customized consumer incentive programs, allows users to participate in loyalty reward programs, provides information to allow users to access location-based discount, offer and sample or trials, allows users to track and earn loyalty rewards, allows users to interact with other users and merchants, engages and obtains new and retains existing customers, provides merchant, retail and business analytics, provides evaluating, tracking and managing information on business performance and customers, provides advertising, marketing and research services and provides integration with other social media service providers; providing a website featuring non-downloadable software for customer incentive programs, participating in a loyalty reward program, location-based discounts, offers and samples, tracking and earning loyalty rewards, interacting with other users and places, engaging, obtaining and retaining customer, merchant, retail and business analytics, evaluating, tracking and managing information on business performance and customers, advertising, marketing and research services, and integrating with other social media services providers