computer software, computer operating systems and computer peripherals therefor for integrating fare collection and payment system transactions; computer software, computer operating systems and computer peripherals therefor for fare collection and payment; computer software, computer operating systems and computer peripherals therefor for data and transaction management and analyses; computer software, computer operating systems and computer peripherals therefor for financial settlement and clearing; computer software, computer operating systems and computer peripherals therefor for tracking and influencing consumer behavior; computer software, computer operating systems and computer peripherals therefor for informing consumers' travel decisions, namely, providing travel advice and information; computer software, computer operating systems and computer peripherals therefor for tracking people's use of transportation and mass transit; computer software, computer operating systems and computer peripherals therefor for customer relationship management; computer software for the use of real time messaging via Short Message Service (SMS), Multimedia Messaging Service (MMS), and push notification; computer software for the use of Near Field Communications (NFC) as an interface for transit payment and fare product validation; computer software for the use of Near Field Communications (NFC) as an interface for contactless smart card encoding and fare product update; computer software for the use of Near Field Communications (NFC) as an interface for contactless smart card debiting and acceptance for payment; computer software for the use of bar code ticketing in support of mass transit fare payment; computer software for delivering offers and marketing content to transit customers; computer software for managing and maintaining the integrity and security of information stored on smartcards; computer software for public transit fare enforcement; computer software for transit smartcard validation and security; computer software for the use of transit smartcards for parking collection and payment; serialized media, namely encoded smart cards containing programming used for payment systems in the transportation field; magnetic encoded cards used for debit, credit and stored value transactions for payment systems in the transportation field; radio frequency identification (RFID) tags for use in connection with payment for services, namely, contactless credentials used for payment systems in the transportation field; encoded smart cards containing programming for use with payment systems in the transportation field; RFID tags used as contactless credentials for account-based payment in the transportation field; magnetically encoded stored value cards for use with payment systems in the transportation field; smart card readers; magnetic encoded card readers; near field communication (NFC) technology-enabled readers

Software as a service (SAAS) services featuring software for integrating fare collection and payment system transactions; Software as a service (SAAS) services featuring software for fare collection and payment; Software as a service (SAAS) services featuring software for data and transaction management and analyses; Software as a service (SAAS) services featuring software for financial settlement and clearing; Software as a service (SAAS) services featuring software for tracking and influencing consumer behavior; Software as a service (SAAS) services featuring software for informing consumers' travel decisions, namely, providing travel advice and information; Software as a service (SAAS) services featuring software for tracking people's use of transportation and mass transit; Software as a service (SAAS) services featuring software for customer relationship management; Software as a service (SAAS) services featuring software for the use of real time messaging via Short Message Service (SMS), Multimedia Messaging Service (MMS), and push notification; Software as a service (SAAS) services featuring software for the use of Near Field Communications (NFC) as an interface for transit payment and fare product validation; Software as a service (SAAS) services featuring software for the use of Near Field Communications (NFC) as an interface for contactless smart card encoding and fare product update; Software as a service (SAAS) services featuring software for the use of Near Field Communications (NFC) as an interface for contactless smart card debiting and acceptance for payment; Software as a service (SAAS) services featuring software for the use of bar code ticketing in support of mass transit fare payment; Software as a service (SAAS) services featuring software for delivering offers and marketing content to transit customers; Software as a service (SAAS) services featuring software for managing and maintaining the integrity and security of information stored on smartcards; Software as a service (SAAS) services featuring software for public transit fare enforcement; Software as a service (SAAS) services featuring software for transit smartcard validation and security; Software as a service (SAAS) services featuring software for the use of transit smartcards for parking collection and payment