Computer services, namely, providing online or cloud-based used software for conducting customer incentive programs, loyalty reward programs, location-based discounts, offers and samples or trials, tracking and earning loyalty rewards, interacting with other users and merchants, engaging, obtaining and retaining customers, merchant, retail, and business analytics, evaluating, tracking, and managing information on business performance and customers; computer services, namely, providing online or cloud-based software used for providing advertising, marketing and research services; computer services, namely, providing online or cloud-based software used for integrating with other social media service providers and for acquiring customers; Application Service Provider (ASP) featuring software that provides customizable consumer incentive programs, allows users to participate in loyalty reward programs, provides information and allows users to access location-based discounts, offers and samples or trials, allows users to track and earn loyalty rewards, allows users to interact with other users and merchants, engages and obtains new and retains existing customers, provides merchant, retail and business analytics, provides evaluating, tracking, and managing information on business performance and customers, provides advertising, marketing and research services, provides integration with other social media service providers, and provides a method to acquire customers