The mark consists of the stylized phrase "SAN MIGUEL" wherein the dot over the letter "I" is represented by two stylized leaves, above the stylized phrase "PURE FOODS" enclosed within two rounded corner rectangles above the term "TENDER", above the term "JUICY" wherein "TENDER" and "JUICY" are displayed on a slight diagonal and superimposed on a series of concentric ovals which are displayed overlapping the ribbon or band design, above the term "Wieners", which appears below superimposed on a ribbon or band which wraps around on the right of a rectangle shaped design. The color red appears in the rectangle shaped background of the mark, in the term "PURE", in the bottom of the left rounded corner rectangle, in the top of the right rounded corner rectangle and in the middle concentric oval; the color blue appears in the upper left rounded corner rectangle, the lower right rounded corner rectangle and in the terms "FOODS", "TENDER" and "JUICY"; the color yellow appears in the background of the concentric ovals; the color white appears in the shading around the phrase "SAN MIGUEL" and the stylized leaves, in the background and the shading around the rounded corner rectangles, behind the terms "PURE FOODS", in the outermost concentric oval, in the shading around the terms "TENDER" and "JUICY" and around the ribbon or band design and the color light yellow appears in the term "Wieners"; the color dark blue appears in the ribbon or band.