The mark consists of a man wearing a pink and green hat with cream, brown and red face, black eye brows and mustache, brown eyes and red tongue, pouring a white particulate flow, with individual white granules shown as part of the flow, from a can in red and white to a purple mug with red liquid, having white granules on the rim of the mug, as well as above, on, and below the surface of the red liquid. The man is surround by limes in which some are sliced in half in green, light green and white and peppers in red and green over a green background with red bubbles. The wording "CHELADA ZEST" in yellow is enclosed in a red banner with black contour.