The mark consists of symmetrical four-sided figure with straight bottom and sides and a rounded top edge. At the top of the label are green, gold, and white borders. Below that is the word "JAMESON" in large black capital letters with a gold outline that makes the letters appear three-dimensional. The letters are arranged in the shape of an arch. Underneath that is a red shield with a gold and black outline. The top edge of the shield extends out in points to the left and right, and the bottom edge of the shield comes to a point in the center. The shield is crossed diagonally by two gold and red bands. Overlapping the upper quadrant of the shield is a triple-masted sail boat in gold with black outlines. In the left and right quadrants formed by the diagonal bands is a gold anchor on each side. In the bottom quadrant is a gold and black star. Under the shield is a gold and red ribbon or banner outlined in black with the words "SINE METU" in black. Below the shield and ribbon are the words "TRIPLE DISTILLED" in black script. The background of this entire section of the label is cream colored. Below that, along the bottom of the label, are a narrow gold border, a wide green stripe, and a narrow lighter green border. At the bottom left of the label, a red seal with gold and green borders overlaps the wide green stripe. On the red seal are the words "JJ&S JOHN JAMESON & SON LIMITED" in cream colored letters. To the right of the seal is the signature "JOHN JAMESON & SON" in gold script. Extending to the right of the seal, the wide green stripe has numerous parallel lighter green lines running across it.