The mark consists of the stylized profile of a woman's head and neck. The woman's skin is brown. Her lower lip is bright pink and her upper lip is dark pink. Her yellow hair forms a rounded shape around her face and there is a flower in her hair. The outer petals of the flower are dark pink and the inside of the flower is bright pink with a yellow center. A dark pink circle surrounds the design of the woman with a bright pink circle and banner design around the dark pink circle, with a brown circle and yellow outline framing the design. The wording "HAIR CARE + WIGS & EXTENSIONS + URBAN FASHION" appears in white letters and yellow plus signs on the brown portion of the frame. The wording "BEAUTY WORLD" appears in white lettering on the bright pink banner below the woman's neck, with the banner extending beyond the edges of the circle. The wording "EST. 1985" appears in yellow lettering on the portion of the brown circle underneath the banner.