The mark consists of one word, "ideaventions". The letters making the word "idea" in the mark are close to lime green in color. The first "I" in "detentions" is made to look like graduated cylinder or test tube. The first letter "I" is half green with the top half clear. The letters making the second part of the mark, "ventions", are Cerulean blue. This includes the "O"; of "ventions" which is made to look like globe as well as the rocket ship that is attached by two connectors to the "E" lifting it. The rocket ship has an orange rocket flame emitted angled towards the left side of the mark. There is also shading directly below the letter "E" that is grey. The second letter "I" in "ideaventions" is of the same Cerulean blue color that "ventions" is colored, except the dot above the second letter "I" is orange and made to look like a sun. A black border around the globe forms the "O" in "ventions".