Providing web-based computer systems and online portals featuring information relating to product placement to enable a determination as to the cost and effective media value of a product placement, in order to choose the budget, channel mix and placement opportunities for planning purposes; advertising, marketing and publicity services, namely, promoting the goods, services and brand identity of others through placement opportunities in television, film, radio, print, audio, video, digital and on-line media; advertising and promotional services for name brand products or services, namely, providing placement and promotional opportunities for product placement and product integration of name brand products in movies, films, television, cable, new media, print, and other mass media productions and publications; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with celebrities and entertainment events; providing comprehensive metrics and metrics reports in the field of advertising and product placement to others to enable them to track performance and effectiveness of advertising and product placement based on data from third-party data providers for business purposes; Advertising and promotion services and related consulting in the nature of providing analysis of reports in the field of advertising and product placement performance and effectiveness