THE MARK CONSISTS OF THE WORDING "100% FRESH BEEF NO FILLERS NO PRESERVATIVES OUR MENU IS TRANS FAT FREE WE COOK ALL OUR MEAT JUICY AND WELL-DONE BURGERS HAMBURGER CHEESEBURGER BACON BURGER BACON CHEESEBURGER BURGERS LITTLE HAMBURGER LITTLE CHEESEBURGER LITTLE BACON BURGER LITTLE BACON CHEESEBURGER DOGS KOSHER STYLE HOT DOG CHEESE DOG BACON DOG BACON CHEESE DOG SANDWICHES VEGGIE SANDWICH CHEESE VEGGIE SANDWICH GRILLED CHEESE REGULAR LARGE FREE REFILLS BOTTLED WATER FRIES FIVE GUYS STYLE & CAJUN STYLE LG FRIES REG FRIES FRESH CUT POTATOES COOKED IN 100% PEANUT OIL NO CHOLESTEROL OR PRESERVATIVES ALL TOPPINGS FREE MAYO LETTUCE PICKLES TOMATOES GRILLED ONIONS GRILLED MUSHROOMS KETCHUP MUSTARD RELISH ONIONS JALAPENO PEPPERS GREEN PEPPERS A·1 SAUCE BAR-B-Q SAUCE HOT SAUCE (EVERYTHING OR ALL THE WAY RECEIVES ONLY THE TOPPINGS IN BLACK)", and the images of two cups with the words "LG FRIES" and "REG FRIES", all within a large rectangle outlined around all edges with a thin black border within a thicker red border, with a red and white checkered design under the red and black border at the top and a red and white checkered design above the black and red border below, using solid black lines to indicate section divisions, and using distinctive red lettering for the wording in the section headings going clockwise from left: "100% FRESH BEEF, BURGERS, BURGERS, DOGS, SANDWICHES, FRIES, and ALL TOPPINGS FREE. The wording "NO FILLERS NO PRESERVATIVES OUR MENU IS TRANS FAT FREE, FREE REFILLS, FIVE GUYS STYLE & CAJUN STYLE, LG FRIES, REG FRIES, FRESH CUT POTATOES, RELISH ONIONS JALAPENO PEPPERS GREEN PEPPERS A·1 SAUCE BAR-B-Q SAUCE HOT SAUCE" also appears in red lettering. The wording "HAMBURGER, CHEESEBURGER, BACON BURGER, BACON CHEESEBURGER, LITTLE HAMBURGER, LITTLE CHEESEBURGER, LITTLE BACON BURGER, LITTLE BACON CHEESEBURGER, KOSHER STYLE HOT DOG, CHEESE DOG, BACON DOG, BACON CHEESE DOG, VEGGIE SANDWICH, CHEESE VEGGIE SANDWICH, GRILLED CHEESE, REGULAR, LARGE, BOTTLED WATER, MAYO, LETTUCE, PICKLES, TOMATOES, GRILLED ONIONS, GRILLED MUSHROOMS, KETCHUP, MUSTARD, and (EVERYTHING OR ALL THE WAY RECEIVES ONLY THE TOPPINGS IN BLACK)" appears in black lettering.