Providing online casino and gambling games via telecommunication or computer networks; casino services offered via mobile telecommunications devices; play-for-fun electronic games services provided by means of the Internet; providing temporary use of non-downloadable interactive games, computer games, electronic games, and video games; leasing of casino games, gaming machines and gaming equipment; providing games of chance in gaming establishments; provision of online casino gaming for fun or wagering; entertainment services, namely, providing online computer and electronic games; entertainment services, namely, providing virtual environments in which users can interact through social games for recreational, leisure or entertainment purposes; organizing and conducting gaming contests and tournaments; entertainment services, namely, arranging and conducting interactive peer-to-peer gambling competitions via global computer network, via social networking and via mobile phones, personal electronic devices, and portable electronic game systems; organizing and conducting casino gaming tournaments via a global computer network, via social networking and via mobile phones, personal electronic devices, and portable electronic game systems; Entertainment services, namely, casino and casino gaming services featuring a customer loyalty program and a frequent player incentive program