The mark consists of the word "Born" is in green to the right. To the left of the word "Born" there is a yellow circle. Within this yellow circle the remaining area is equally divided into three sections. Each section is a differenct color. The bottom third is green, the upper left third is blue and the upper right third is orange. These three colors (blue, green and orange) are all separated, so they are not touching. The center of the circle has a slightly rounded trianglar shape that separates the three colors (blue, green and orange) by a greater distance than the edges of the circle. The area that separates the three colors (blue, green and orange) does not have a defined color and takes on the color or whatever medium the logo is printed/displayed on.