The mark consists of an image of a prize consisting of a rectangular band/ribbon in the foreground outlined with a dark red border with white dotted inner edges and "HB" in white letters in the center of the ribbon on a light red background with dark red vertical lines and with three white stars on both the left and the right sides, and a dark blue circle in the background outlined with an undulating outer edge and white dotted inner edges above and below "HELLO BABY" on a pale blue background above the ribbon and white dotted inner edges above and below "MILK BASED INFANT FORMULAR" on a pale blue background below the ribbon, and an inner circle bordered by white dotted inner edges and a dark blue inner edge with dark grey vertical lines on a light grey background.