Advertising, marketing and promotion services and related consulting services; interactive advertising, marketing, and promoting of the goods and services of others; creation and development of corporate concepts, brand strategy, and brand identities for others; sales promotion services; brand strategy consulting services; activation marketing services and brand communications services, namely, digital and social media activation, eCommerce and mobile campaigns, word of mouth, viral, buzz campaigns in support of experiential marketing programs; direct marketing; arranging and conducting marketing and promotional events for others, including promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with sports and entertainment events; conducting market research and analysis in order to develop and assess brand strategies, to evaluate consumer needs and develop marketing strategies, and to assess the marketplace; marketing and advertising services, namely, creation of behavioral models, segmentation analyses, relationship campaigns, and marketing tools designed to increase a client company's knowledge of customer needs; creation and management of customer loyalty programs for commercial, promotional, and/or advertising purposes; market study and analysis of market studies, namely, conducting field studies to assess markets and to analyze product placement; monitoring retailers of products to ensure compliance with marketing and promotional campaigns; monitoring and analyzing user information at websites for others for marketing and advertising purposes; trade and shopper marketing and business data analytics; managing databases of others in the fields of marketing and advertising

Assessment and selection of marketing software for use by others; packaging and product design and connected and/or related consulting services; designing and developing websites for others; hosting and managing databases of others in the fields of marketing and advertising