Lead and traffic generation services, namely, providing qualified sales leads to others; online referral services in the banking and financial services industry, including, but not limited to mortgages, automotive loans, credit card services, checking, savings, personal loans, and general credit union membership; consumer education services, namely, providing a searchable directory of financial product related information for obtaining data and information from others via the internet; advertising services, namely, providing online marketing services in the nature of banner advertising, display advertising, link exchanges and search engine placement services for the financial services industry