The mark consists of a brown, white and red checkered background, superimposed over which are an oval shaped comprised of alternating shaded crowns and diamond shapes, a concentric oval design in which the outer perimeter is black, inner perimeter is white with yellow ovals and then an inner black lined oval filled in the middle with yellow. The center of the innermost oval features a portrait of a black outlined bearded man's head wearing a chef's hat, the wording "LENARD'S" in black over a black outlined, white banner with a black star on each side, the wording "B B Q" in black and yellow outlined maroon lettering, the wording "SAUCE" in black over a black outlined white banner with a black star on each side and a crisscrossing fork and knife and pepper mill under the at the bottom of the innermost oval.