The mark consists of three stacked elements. The first element is a red rectangle with the words "FOR HEALTHIER PETS" in all capital letters written in white with a black drop shadow. That element sits above a central element made up of an octagonal shaped box with quarter circles as the diagonal sides of the octagon. The central element is filled with blue with a light blue outline and both the inside and outside of the light blue outline have a black border. The central element contains the words "ULTRA BALANCE" in white capital letters with a black drop shadow. Below the central element is the third element which is a red prize ribbon containing the words "Super Premium" written in a white script font with a black drop shadow. The white background area behind the three elements is not part of the mark.