The mark consists of the word "TAKIS" in yellow with a flaming swirl as the dot above the "I". In the upper left is a red quadrilateral with white outline containing a white "B" and the wording " BARCEL" in white with blue outlining overlapping the quadrilateral. In the upper right is the wording "LIMITED EDITION!" in white on a green background with white over and underlining. Below the word "TAKIS" is the wording "XTRA HOT" in white inside a red and orange banner ending in flames and bracketed by red and orange lines. The words "HOT CHILI PEPPER & LIME CORN SNACK ARTIFICIALLY FLAVORED" appear in yellow letters in the lower right corner. To the left are two flaming corn chip snacks in orange and red. Below the snacks is a dark red quadrilateral featuring four red chili peppers with white highlights and with green stems and underneath, a yellow horizontal line with a white triangle at the end. All features appear on a black background with purple at the top and bottom edges. The configuration of the packaging itself, as represented by dotted lines, is not claimed as a feature of the mark.".