The mark consists of the word "uraPet," with the "ura" component in lowercase block lettering in yellow, orange and light blue respectively, and the "PET" component in uppercase block lettering all in black. To the immediate right of the word "uraPET" is an animal paw, with the individual digital pads in maroon, green, yellow and light blue respectively, and the metacarpal pad in red. To the immediate right of the animal paw is a white think box outlined in black pointed toward the animal paw. Beginning directly below the "PET" component are the words "Give Your Pet a Voice" in a stylized black font and ending below the right edge of the think box. All literal and design elements are in the middle of the mark surrounded by a white background.