The mark consists of the stylized text "Joe AMERICA'S" in quotation marks. The word "Joe" is red, the word "AMERICA'S" is royal blue, and the quotation marks are black. Below this phrase is the black stylized text "Crying Towel". Below this phrase is an American flag with white stars against a royal blue background in the upper left, and red and white stripes to the bottom and right. The stripes are blurred and tapered to the right to appear as if the flag is worn or blowing in the wind. Below the flag is a crying face consisting of two lines representing wrinkles above two tannish brown eyebrows. Below and around the eyebrows are more wrinkles and two eyes. Blue tears outlined in black are falling from the eyes. The face has a nose and an open mouth with a red tongue and black mouth interior. The tongue is striped with black. Below the mouth is a curve representing a chin. All the facial features are black in color.