The mark consists of the literal elements of the Mark consist of "Killer, Noble, Rum. Owney's Original New York City Small Batch Rum" The words "Killer Noble Rum" are arranged in the top portion of the mark contained within a stylized ribbon containing the word "Rum" in the center of the ribbon, "Killer" on the left portion of the ribbon and "Noble" on the right portion of the ribbon. Above the ribbon is an owl perched atop a horizontal stylized and decorated iron railing. Beneath the ribbon are two stylized arrows pointing towards the respective edges of the mark. The remaining words are arranged horizontally, beginning with "Owney's" in a stylized font. Situated beneath "Owney's" is the word "Original" in a stylized font, bordered by four sugar can plants with leaves. The lower left of the mark contains the words "New York City" in a stylized font within a border, separated from the words "Small Batch Rum" on the lower right of the mark by a vertical barbell border. The words "Small Batch", in a stylized font appear in braces in a stylized font above the "um" of the word "Rum" situated directly beneath it. The word "Rum" consists of a stylized font with an oversized "R" at the beginning of the word.