The mark consists of the word "cotton" written above the word "theory". The letter "C" is black. The first letter "O" is in a blue oval. The first letter "T" is in a red oval, which is longer than the blue oval. The second letter "T" is in a yellow oval, which is the same size as the red oval. The second letter "O" is in a blue oval, which is the same size as the first blue oval. All letters in colored ovals are Grey. The letter "N" is black. Where the blue oval on the left intersects and overlaps the red oval, a purple area is present. Where the red oval and the yellow oval intersect and overlap, an orange area is present. Where the yellow oval and the blue oval on the right intersect and overlap a green area is present. The word "Theory" is written in upper case letters and colored grey positioned center below the word "cotton".