Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; Administration of a discount program for enabling participants to obtain discounts on the cost of services or receive improved services through use of a membership card; Association services, namely, promoting the interests of individuals and Families; promoting public awareness and advocacy in the fields of caregiving, childcare, education, medical services, eldercare, employment, assisted care facilities, legal assistance, business, insurance, real estate, travel, elder assistance, child assistance, retirement, mature or retired lifestyles, finance, health, aging, family relationships, volunteer activities, consumer issues, economic security, work, independent living, exercise, fitness, athletics and sports; providing consumer information in the fields of insurance, health care, discount and savings plans, education savings plans, eldercare, childcare, medical products, pharmaceutical products and services and health plans