Application service provider (ASP) featuring software for use in surveying consumer preferences, consumer input and past consumer purchases to make recommendations for goods and services the consumer may like; Computer programming services for surveying consumer preferences, consumer input and past consumer purchases to make recommendations for goods and services the consumer may like; Computer services, namely, creating an on-line community for registered users to participate in discussions, get feedback from their peers, form virtual communities, and engage in social networking services in the field of surveying consumer preferences, consumer input and past consumer purchases to make recommendations for goods and services the consumer may like; Computer services, namely, creating an on-line community for registered users to share their consumer preferences, consumer input and past consumer purchases to make recommendations for goods and services the consumer may like; Computer services, namely, designing and implementing surveying consumer preferences, consumer input and past consumer purchases to make recommendations for goods and services the consumer may like for others; Design and development of computer game software and virtual reality software; Providing a website featuring resources, namely, a website featuring primarily non-downloadable software for surveying consumer preferences, consumer input and past consumer purchases to make recommendations for goods and services the consumer may like and also featuring non-downloadable publications in the nature of surveying consumer preferences, consumer input and past consumer purchases to make recommendations for new goods and services the consumer may like in the field of consumer products; Software as a service (SAAS) services featuring software for surveying consumer preferences, consumer input and past consumer purchases to make recommendations for goods and services the consumer may like; Technology specification, namely, analyzing technology requirements and developing recommendations for the computer software and systems and other technology needed to meet those requirements, in the field of surveying consumer preferences, consumer input and past consumer purchases to make recommendations for goods and services the consumer may like; all of the foregoing services specifically excluding services that refer to, are used for or in or in connection with the utility and lighting sectors; and specifically excluding any services that refer to or are used in connection with water, gas and electric meters, electronic instrumentation for reading and collecting meter information, lighting apparatus and systems and systems for communications therewith including servers, software and transceivers and associated wireless communication and control devices; none of the foregoing being ASP services, computer services, software design services, websites services or software-as-a-services (SA) used as an electronic feature found on apparatus or cellular or mobile phones that allows users to identify, organize and play music based solely on choice of mood, or used as an electronic feature found on apparatus for recording, transmission, processing and reproduction of sound, images or data, which allows users to record, transmit, process, and reproduce sound, images or data based on choice of mood; and none of the foregoing having a feature that allows users to actively record, transmit, process, and reproduce music and video content based on mood