The mark consists of a label design with a background upper and lower red segments. The upper and lower red segments transitions to an orange segment in the middle of the label. A banner design which has the words "GOLDEN FOODS" in white letters on a red background with three wavy lines appearing at the bottom of the red background of the banner is superimposed on the upper red background segment. The three wavy lines underneath the words "GOLDEN FOODS" are in blue, white and yellow. The words "NOONIES CON MIEL" appear in stylized yellow letters with black bordering. A depiction of a bee wearing goggles with an outstretched arm pointing a finger appears superimposed over the central orange segment, the lower red segment and the yellow wavy separating these segments. A trailing orange arc extends from the bee to the letters "S" in "NOONIES". The color red appears on the depiction of the tongue of the bee. The color white appears on the depiction of the eyes of the bee as well as shading on the bee's wings and goggles. The color blue appears on the depiction of the wings of the bee and the goggles, and on the depiction of the torso, eyes, legs, arms and hands of the bee, and the depiction of the goggle strap. The color brown appears on the depiction of the goggles. The color yellow appears on the torso, face and on the frames of the goggles on the bee. The color black appears on the two vertical lines above the bee. The color tan appears in the depiction of the scarf worn by the bee. A silver spoon with tan cereal rings and a white liquid is superimposed above a red bowl containing tan cereal rings and a white liquid on the lower red background segment. A white jar containing yellow honey is superimposed on the lower red background segment. A brown honey dipper appears above the honey jar with a stream of yellow honey extending from the honey dipper into the honey jar. A blue ribbon extends from the honey jar through a red heart outline bordered in white over the cereal rings and bowl.