Platform as a service (PAAS) featuring computer software platforms for importing and exporting personal health related data, information, advice, opinions and recommendations from users via the internet, mobile devices and mobile applications to other services, platforms, websites, mobile devices, applications and social networking sites; providing a web site featuring technology that enables users to input, upload, track and analyze personal health related data, information, advice, opinions and recommendations, and enables users to communicate with and motivate each other to improve their health and wellness; providing customized on-line web pages and data feeds featuring user-defined information, which includes blog posts, new media content, other on-line content, and on-line web links to other websites