The mark consists of the stylized word "LOCAL" made up of various shapes and colors: the first "L" is made up of green, orange, brown, and a series of three blue curved lines, the "O" is orange and yellow and has a smaller orange circle in the middle, the "C" is pink and peach, the "A" is lower-case and green, orange, and blue, with three green curved lines, the second "L" is orange with three pink curved lines, and there are three birds, one green, one orange, one yellow flying over and to the right of the second "L".