Arranging and conducting auctions; arranging and conduction of auction sales; arranging of auction sales; auction management services provided to others over an on-line web site accessed through a global computer network; auction services; auctioneering; auctioneering of property; auctioneering provided on the internet; auctioning via telecommunication networks; carrying out auction sales; conducting of auction sales; on-line auctioneering services via the Internet; arranging and conducting auctions in the field of art, jewelry, antiques, personal estates, office furniture, passenger elevators, pharmaceuticals, office equipment, real estate, automobiles, trucks, construction vehicles, livestock, airplanes, boats, farm equipment, personal property, household furniture, storage units, business liquidations, tobacco, farms, farm products, firearms, books, magazines, toys, clothes, computers, computer accessories, computer software, computer operating systems, computer and electronic system components, non-manufacturing business establishments, hotels, restaurants, wholesale businesses, retail stores, warehouses, storage facilities, and health, social and educational institutions, commercial equipment, namely, manufacturing machinery, medical, communication and food equipment, heavy equipment, namely, heavy-duty vehicles, specially designed for executing construction tasks, most frequently ones involving earthwork operations, namely, heavy machines, heavy trucks, construction equipment, engineering equipment, heavy vehicles, or heavy hydraulics, sports equipment, medical equipment, armamentarium, any item designed to aid in the diagnosis, monitoring or treatment of medical conditions, machinery, automatic apparatus, namely, communication equipment, namely, public switching equipment, analogue switches, digital switches, transmission equipment, transmission lines, optical fiber, base transceiver stations, multiplexers, local loops, communications satellites, customer premises equipment, private switches, local area networks, modems, mobile phones, landline telephones, answering machines, teleprinters, fax machines, pagers, routers, equipment used in the enterprises of retail trade, wholesale trade, and the food service industry and in warehouses and supply depots, vending machines, loaders equipped with load-gripping devices, stackers, stationary or mobile conveyers, namely, belt, apron, and rollers, freight elevators and lifts, equipment used in the storage, display, and sale of goods, namely, fixed and movable shelves, cabinets, counters, display cases, clothing racks, removable bins, and refrigeration equipment, bag-packing and bag-filling machines, refrigeration equipment as freezers, coolers, and refrigerated display cases, equipment used in preparing industrial commodities for sale, among them special units for rolling and unrolling fabrics, machinery for printing and affixing trademarks and prices, and measuring instruments for checking radio equipment, machines used for recording transactions, equipment for preparing and selling beverages, namely, coffee machines and units for preparing mixed drinks, soda machines, counting machines and automatic coin changers, food and beverage products in the nature of frozen, packaged and/or fresh foods and beverages, and health products in the nature of medical equipment, electrical and electronic components, namely, bar code devices in the nature of scanners or verifiers that are used to read the bar codes, batteries and electronic accessories, connectors, namely, electrical or optical that conduct or transfer signals from cable to cable, circuit protection devices, namely, voltage or current surge protectors, data input devices, namely, mouse or keyboard, meters, readouts and indicators, namely, panel meters or digital readouts, passive electronic components, namely, inductors or capacitors, material handling and packaging equipment, namely, material handling equipment in the nature of forklifts, conveyors or winches, packaging and labeling equipment, namely, labeling or packaging as part of automation, web handling and processing equipment, namely, plastic films or metal sheets, test and measurement equipment, namely, analytical instruments and equipment for analysis of material samples or record data, calibration instruments, namely, precision instruments or accuracy meters, multimeters and electrical test meters, namely, ammeters or voltmeters to measure electrical signals, recorders and loggers such as digital or analog sensors, sensing and measurement instruments for the measurement of variables such as humidity or temperature, business management assistance and particularly carrying out tasks necessary for the smooth conduct of sales by auction; Industrial asset management services, namely, auctioning, liquidating and remarketing industrial assets of others; On-line auction bidding for others; On-line auction services; On-line auction services in which buyers who donate to charity receive additional bidding rights