The mark consists of a brown bottle with a silver cap containing the stylized word "BALLANTINE'S" in black. In the center of the bottle is a vertical dark blue rectangular label. The center of the label features the stylized letter "B" in black and outlined in white. Behind the letter "B" is a series of vertical bands varying in length with a white center and light blue ends. Below the letter "B" is the stylized word "Ballantine's" in white. Below this is the word "FINEST" in red. At the bottom of the label are two concentric red circles featuring the stylized letters "GBS" in red. The letters are overlapping each other and the letter "B" is presented in a significantly larger manner. At the very bottom of the bottle is the stylized words "Geo. Ballantine" in brown. The matter shown in broken lines, namely, the body of the bottle and cap, is not a portion of the mark, but is only included to show the position of the mark.