Computer software for the collection, management and reporting of data related to the way that users engage and interact with websites, mobile applications, desktop applications, computer games and marketing campaigns; computer software for the management of websites, mobile applications, desktop applications and computer games applications; computer software for designing and implementing websites, mobile applications, desktop applications and computer games, and facilitating consultation services related thereto; computer software for tracking activity and monitoring performance on the Internet, websites, mobile applications, desktop applications and computer games applications; computer software for website, mobile application, desktop application and computer game diagnostic analysis; computer software enabling optimization of website, mobile application, desktop application and computer game processes; computer software for optimization and management of online and mobile marketing, including ad serving, content personalization and product recommendation; computer hardware; computer peripherals; data processing apparatus and computers; computer software for tracking user engagement with websites, mobile applications, desktop applications and computer games, to be used to drive customer insight and product development decisions

Providing analytics of consumer behavior data related to the way users engage and interact with websites, mobile applications, desktop applications, computer games and marketing campaigns; preparing business reports electronically relating to customer and partner behaviour, engagement and profitability; collecting, and analyzing marketing data from users of websites, mobile applications, desktop applications, computer games and marketing campaigns for business purposes; collection and reporting of market research data related to the way users engage and interact with websites, mobile applications, desktop applications and computer games and marketing campaigns; marketing data integration in the nature of analysis of market research data and statistics including customer relationship management data and incentive schemes; business consulting services in the field of web and mobile analytics from users of websites, mobile applications, desktop applications, computer games and marketing campaigns for business purposes related to consumer behavior, namely, the way users engage and interact with websites, mobile applications, desktop applications, computer games and marketing campaigns; none of the foregoing services being related to technology assessment, namely, the analytic and democratic practice which aims at broadening the knowledge base of policy decisions by comprehensively analyzing the socio-economic preconditions as well as the possible social, economic and environmental impacts in the implementation of new technologies

Computer services related to websites and mobile applications; computer, website and mobile application diagnostic services, namely, management, gathering and reporting of information regarding website and mobile application performance and effectiveness; analyzing, evaluating and advising others regarding website and mobile application design, implementation, usability, functioning, performance, and optimization; monitoring, managing and optimizing website and mobile application performance to determine the technological effectiveness of those websites; application service provider (ASP) services featuring software for use of web analytics and website diagnostics, mobile analytics and mobile application diagnostics; application service provider (ASP) services featuring web analytics and mobile analytics software; application service provider (ASP) services featuring software for collecting, managing, automating, integrating, analyzing, reporting and sharing computer user activity, engagement and profitability and a wide variety of related data and information; application service provider (ASP) services featuring software for monitoring web site and mobile application activity and managing, monitoring, tracking, and optimizing the performance and effectiveness of websites, mobile applications and online marketing campaigns; application service provider (ASP), namely, featuring software for web site and mobile application diagnostic analysis; application service provider (ASP) services featuring software for collecting, managing, integrating, analyzing and tracking the performance of websites, internet activity and mobile activity tracking and website activity and performance monitoring services to determine the technological effectiveness of the websites; optimizing website and mobile application processes for third parties; application service provider featuring application programming interfaces (APIs) and user interfaces (UIs) to enable businesses to integrate other sources of data with web and application analytics data and provide reporting and analysis across those data sets; technical support services, namely, troubleshooting of computer software problems; technical consulting services in the field of web and mobile analytics; computer programming services; computer software design, engineering and testing; updating of computer software; application service provider (ASP), namely, hosting software for others