The mark consists of the wording "Better than Sex Ice Cream" and "The best thing you've ever put in your mouth" within a concentric circle design. The ring forming the outer concentric circle contains the colors red, yellow, and orange and the inner ring of the concentric circle appears with the colors blue, green, and yellow at the top blending to purple, orange, and pink at the bottom. The center of the concentric circle is orange with orange and red highlighting. The words "Better than Sex Ice Cream" appear in white with black outlining in the center of the circle. A small purple heart with white highlighting appears to the left of the "S" in the word "Sex." The phrase "The best thing you've ever put in your mouth" appears in white with purple outlining at the bottom of the inner ring of the concentric circle.