Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; Administration of a discount program for enabling participants to obtain discounts on the cost of services or receive improved services through use of a membership card; Advertisement and publicity services by television, radio, mail; Advertisement for others on the Internet; Advertising agencies; Advertising agencies specializing in social media marketing consulting; Advertising agency specializing in the design and execution of word of mouth, viral, buzz and experiential marketing programs; Advertising and business management consultancy; Advertising and directory services, namely, promoting the services of others by providing a web page featuring links to the websites of others; Advertising and marketing consultancy; Advertising on the Internet for others; Advertising services, namely, promoting and marketing the goods and services of others in the field of distilled spirits, cocktails, and other alcoholic beverages via print and electronic media; Advertising services, namely, promoting the food and wine of others; Business advisory services in the field of alcoholic beverages; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Displaying advertisements for others; Dissemination of advertisements; Dissemination of advertising for others via public and private wireless networks for display on mobile devices; Dissemination of advertising for others via the Internet; Maintaining a registry of bars, cocktails, and bartenders; On-line business networking services; On-line buyers guide service providing information in the field of alcoholic beverages, bars, and cocktails; Organization of exhibitions and events for commercial or advertising purposes; Providing a searchable online advertising guide featuring the goods and services of online vendors; Providing a web site featuring product ratings of the consumer goods and services of others in the field of alcoholic beverages, bars, cocktails and bartending; Providing consumer information in the field of alcoholic beverages, bars, cocktails and bartending; Providing consumer product information for the purpose of selecting alcoholic beverages, bars and cocktails to meet the consumer's specifications

Arranging, organizing, conducting, and hosting social entertainment events; Developing educational manuals for others in the field of alcoholic beverages, bars, cocktails, and bartending; Education services, namely, providing seminars, conferences and workshops in the field of alcoholic beverages, bars, cocktails and bartending; On-line journals, namely, blogs featuring news stories and information in the field of alcoholic beverages, spirits industry, bars, cocktails and bartenders; Providing a web site featuring the ratings, reviews and recommendations of users on events and activities in the field of entertainment and education; Providing a website featuring blogs and non-downloadable publications in the nature of newspapers and news articles in the field of alcoholic beverages, bars, cocktails, bartenders and bartending