The mark consists of the black words "Cepacol Sensations" with a black line above the "E" in "CEPACOL" against a white background, below which is the word "COOLING" in blue with white and blue outlines. Three connected arcs in blue, white and blue begin to the left of the "c" in "cooling" and curve underneath the word to just below the "i" in "cooling". Below is a design of stylized snowflakes and ice crystals in white on a background of blue and white, along with stylized white and blue ice cubes. A silver and white arc intersects this design. Overlapping this arc is a sphere in which a silver and white "S" appears outlined on the left in blue shading and on the right in green shading. The left side of the sphere is outlined in white and contains a blue background with stylized ice cubes in blue and white and a white highlight, and the right side of the sphere contains a white background with multiple green cross designs and green shading. There is a white outline around most of the sphere. Below the sphere are the words "ice cool" in white with blue outlining. The dotted line shows placement of the mark and is not part of the mark.