The mark consists of a can label in yellow with a brown castle on the background, and the wording "FRIJOLITOS CON ELOTE" where "frijolitos" appears in brown with white outline and "CON ELOTE" appears in black with white outline. Below is a red plate with white rim with red beans and yellow nacho chips and two green peppers. On the plate are the letters "kg" stylized in white inside red round design in white and red outline. To the left there is gold banner with white outline and a green and red band with the wording "AUTENTICOS DE" inside in brown. To the right of the plate is an orange hummingbird with a red face wearing a Mexican hat in in light brown. The hummingbird has a white peak, and a green, red, black, white and orange scarve and white dot in the middle. To the right there is triangle in brown with a white background with the design of the same hummingbird but smaller holding a hot red plate. In the background there is a design of a structure in brown.