The mark consists of a two-part label. The top part of the label has four-sides with a rounded top edge. The background is charcoal gray, with thin black and charcoal gray borders at the top, and at the bottom a wide band comprised of stripes of various shades of gold, with a green border below. The word "JAMESON" appears in cream colored lettering in an arch shape with a partial outline in gold that makes the letters appear three dimensional. Underneath is a red shield, crossed by two red and gold diagonal bands, and bearing a triple-masted sail boat, two anchors, and a star, all in gold on a red ground. To the left of the shield is the word "ESTABLISHED", and to the right are the words "SINCE 1780", both in cream colored script. Under the shield is a red and gold banner. Below are the words "TRIPLE DISTILLED" in black script, "SELECT RESERVE" and "SINGLE DISTILLERY" in shades of gold, and "BLACK BARREL" in cream on a black rectangle. The bottom part of the label consists of a rectangle in charcoal gray, with a round seal with thin borders and the words "JOHN JAMESON & SON LIMITED", and the initials "J","J","&","S", all in gold on charcoal gray. To the right side of the seal is a striped ribbon in black and charcoal gray bearing the words "JOHN JAMESON & SON" in shades of gold script. At the bottom right are two human figures in black standing on a line, facing one other, and each carrying a barrel on his shoulder. Between the two figures are the words "PRODUCT OF IRELAND" in black.