Mobile computing and operating platforms consisting of data transceivers, wireless networks and gateways for collection and management of shopping data about the products and services of others; computer application software for mobile phones, namely, software for comparison shopping; computer e-commerce software to allow users to perform electronic business transactions via a global computer network; computer software for retail inventory management

Comparison shopping services; providing comparison shopping services by means of mobile telephones and wireless networks; electronic commerce services, namely, providing information about products and services via telecommunication networks for advertising and sales purposes; on-line retail store services featuring a wide variety of consumer goods of others; promoting the goods and services of others via a global computer network; promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; consumer research, analysis, surveys and preparing reports in the field of consumer shopping habits and preferences; inventory management services; administration, billing and reconciliation of accounts on behalf of merchants; administration. of a customer loyalty program which provides incentives and discounts on the purchase of the goods and services of others; promotional services, namely, promoting the goods and services of others by means of providing online gift cards