The mark consists of the wording "LA CALIFORNIANA" in red, highlighted in yellow, outlined in black, and further outlined in blue, on a blue background of the sea and sky. A young lady with brown hair, green eyes and red lips wearing a wide brimmed straw colored hat and a white collar appears to the left of the mark. A shoreline scene with light blue and water, with a yellow reflection of sunlight on the water and hills in the background with green and brown vegetation. A white Spanish-colonial style building with arches, portico and tower, with red tile roof appears on the right of the mark. Two green palm trees appear on either side of the building. One peach fruit adjacent to three green peach leaves and one peach blossom appear on the lower right side of the mark. The words "CALIFORNIA FRESH FRUITS" appears in yellow at the bottom of the mark.