The mark consists of "THE" in lower case letters above "ALLIE WAY" above "SPORTS BAR" with initial capital "S" and "B", all overlaying a circular logo of concentric rings starting with a narrow outer thin black ring, a thicker inner ring of light brown, a thin black ring, a thicker white ring, and a black circle. The words are maroon bordered in white and outlined in black with a horizontally extending element starting from the base of the "P" and running below "BAR". Crossing beer glasses with amber beer, bubbles, and a white foam head is below the words substantially over the bottom portion of the rings.