The mark consists of a grey trapezoid shaped label with the light blue wording "IMPORTED FREEZE DISTILLED," the purple wording "BLUEBERRY FREEZE," a small circle outlined in blue appearing below the wording "FREEZE," the medium size concentric circles outlined in blue appearing below the circle, the designs of concentric circles and concentric squares connected at the top of the concentric circular design and the concentric squares and concentric hexagons connected at the bottom of the concentric circular design, the circles, squares and hexagons are outlined in blue, the center of the concentric circular design is purple and outlined in grey, purple, light blue, white and blue, respectively, below that are medium size concentric circles outlined in blue and a small circle outlined in blue appearing below the medium size concentric circles, the white wording "FRIS" outlined in light blue and purple is superimposed on the top concentric circles, the light blue wording "BLUEBERRY FLAVORED VODKA ALL NATURAL FLAVORS" is superimposed on the top concentric squares, the light blue wording "INVENTED IN SCANDINAVIA" and a light blue chevron design are superimposed on the concentric squares and the concentric hexagons at the bottom of the circular design, the wording "IN" appears inside a purple diamond design, and the light blue chevron design appears below the wording "SCANDINAVIA;" at the bottom of the label there is a purple diamond design with the light blue wording "750 mL" inside the diamond design; below that is a small light blue circle design over the light blue wording "35%ALC/VOL", which itself is above a small light blue diamond design which is above the light blue wording "70 PROOF."