Application service provider services, namely, providing an application programming interface (API) software, a graphical user interface software, and temporary use of non-downloadable software featuring widgets for websites, mobile applications, social applications, and enterprise software applications, all in order to influence and measure user behavior through, either separately or together, loyalty, participation, and reward programs; application services provider services, namely, providing temporary use of non-downloadable computer programs to establish, augment, and distribute expertise and reputation; application services provider services, namely, providing temporary use of non-downloadable computer programs that create connections between and among users and content and that generate notifications about activity associated with these users or content items