The mark consists of a cartoon cow holding a man up with one arm after the cow had beaten him up. The cow is white with gray hooves, has a pink inner ear, and is wearing a red butchers coat. The man is wearing blue overalls and brown shoes. His eyelids are red and swollen, his open eye is white, and his skin is light yellow. The man's pink tongue is hanging out of his mouth and yellow stars and black swirls surround his head. The man's blue hat is on the ground by his feet. Arching above the figures is the black stylized text "Strollo's". To the left of the figures is the black stylized text "Beef" and to the right of the figures is the black stylized text "Jerky". Arching below the figures is the black stylized text "Homemade". Below "Homemade" is the black stylized text "Our meat can't be beat" in quotation marks.