SALT BE ESSENTIAL - Trademark Details
Status: 702 - Section 8 & 15-Accepted And Acknowledged
Image for trademark with serial number 85639901
Serial Number
85639901
Registration Number
4348008
Word Mark
SALT BE ESSENTIAL
Status
702 - Section 8 & 15-Accepted And Acknowledged
Status Date
2019-07-23
Filing Date
2012-05-31
Registration Number
4348008
Registration Date
2013-06-04
Mark Drawing
5000 - Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form Typeset
Published for Opposition Date
2012-12-04
Law Office Assigned Location Code
M10
Employee Name
THOMAS, AMY E
Statements
Indication of Colors claimed
Color is not claimed as a feature of the mark.
Description of Mark
The mark consists of the wording "SALT BE ESSENTIAL" in stylized form.
Goods and Services
Advertising and business consulting services, namely, marketing consultation; creation and management of brand names for others; brand name architecture, development, and implementation services for others; corporate and brand identity services for others; business consultation services, namely, enterprise strategy and architecture services for others; brand identity and logo development for others; naming and branding of products and services for others; market research services for others; development and implementation of marketing strategies for others; brand positioning and product promotion services for others; brand strategy for others; brand evaluation services, namely, product category analysis for others and brand value proposition development for others; brand transition and launch strategies for others; [brand research and measurement for others;] brand concept services in the nature of brand voice services for others; business consultation and marketing services, namely, URL strategy and acquisition services for others; brand messaging services for others; providing advertising services using 3D and animation designs, namely, design of visual language systems for the marketing purposes of others; design of collateral advertising media for others; retail and environmental advertising design for others; creation and implementation of brand guidelines and tools for others; design and implementation of brand launches for others; brand advertising for others; [design and implementation of social media advertising strategy for others;] customer relationship management consultation services, namely, creation and implementation of relationship programs for others; creation of advertising materials for others, namely, design of displays, booths, panels, signs, and other marketing materials for tradeshows and other events; advertising services, namely, creation and implementation of brand culture strategy for others; creation and implementation of internal marketing and recruitment campaigns for others; advertising services, namely, design of promotional material for others via a global computer network; design of digital marketing, advertising, and branding strategies and campaigns for others; creation of brand videos and animation for others for advertising and marketing purposes; advertising copywriting services for others
Goods and Services
[Computer services, namely, designing and developing stationery, packaging, retail space, and websites on a global computer network for others;] design of [websites, social media pages, and] software user interfaces for others; design and implementation of website strategy for others, namely, consulting in the fields of website design and development for others; design of website architecture for others; design of blogs, microsites, extranet sites, intranet sites, [mobile applications, and social media sites and applications for others; coding and development of blogs, websites, microsites, extranet sites, intranet sites, mobile applications, and social media sites and applications for others; design and implementation of computer software for brand asset management for others;] design of brand packaging for others; computer software design services, namely, design of product user interfaces for others
Classification Information
International Class
035 - Advertising; business management; business administration; office functions. - Advertising; business management; business administration; office functions.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2012-06-08
Primary Code
035
First Use Anywhere Date
2012-12-01
First Use In Commerce Date
2012-12-01
International Class
042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services. - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services.
US Class Codes
100, 101
Class Status Code
6 - Active
Class Status Date
2012-06-08
Primary Code
042
First Use Anywhere Date
2012-12-01
First Use In Commerce Date
2012-12-01
Current Trademark Owners
Party Type
31 - 1st New Owner Entered After Registration
Address
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Trademark Owner History
Party Type
31 - 1st New Owner Entered After Registration
Address
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Party Type
30 - Original Registrant
Address
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Party Type
20 - Owner at Publication
Address
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Party Type
10 - Original Applicant
Address
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Correspondences
Name
Melissa S. Dillenbeck, Esq.
Address
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Prior Registrations
Relationship TypeReel Number
Prior Registration2596052
Prior Registration2671901
Trademark Events
Event DateEvent Description
2012-06-04NEW APPLICATION ENTERED IN TRAM
2012-06-08NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
2012-08-04ASSIGNED TO EXAMINER
2012-08-06NON-FINAL ACTION WRITTEN
2012-08-06NON-FINAL ACTION E-MAILED
2012-08-06NOTIFICATION OF NON-FINAL ACTION E-MAILED
2012-10-11TEAS RESPONSE TO OFFICE ACTION RECEIVED
2012-10-11CORRESPONDENCE RECEIVED IN LAW OFFICE
2012-10-12TEAS/EMAIL CORRESPONDENCE ENTERED
2012-10-15APPROVED FOR PUB - PRINCIPAL REGISTER
2012-10-16TEAS CHANGE OF CORRESPONDENCE RECEIVED
2012-10-29ASSIGNED TO LIE
2012-10-29LAW OFFICE PUBLICATION REVIEW COMPLETED
2012-11-14NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
2012-12-04PUBLISHED FOR OPPOSITION
2012-12-04OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
2013-01-29NOA E-MAILED - SOU REQUIRED FROM APPLICANT
2013-03-07TEAS STATEMENT OF USE RECEIVED
2013-03-30CASE ASSIGNED TO INTENT TO USE PARALEGAL
2013-03-07USE AMENDMENT FILED
2013-04-17STATEMENT OF USE PROCESSING COMPLETE
2013-04-29ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
2013-04-30LAW OFFICE REGISTRATION REVIEW COMPLETED
2013-05-01NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
2013-06-04REGISTERED-PRINCIPAL REGISTER
2018-06-04COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
2019-03-19TEAS CHANGE OF CORRESPONDENCE RECEIVED
2019-06-03TEAS SECTION 8 & 15 RECEIVED
2019-07-16CASE ASSIGNED TO POST REGISTRATION PARALEGAL
2019-07-23REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
2019-07-23NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
2020-01-24TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
2020-01-24ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
2020-02-11TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
2020-02-11ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
2021-03-10AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
2021-09-01ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY