Computer software for use in conducting and analyzing surveys; computer software for measuring consumer and employee responses to surveys and other evaluation procedures; computer software for use in the measurement of consumer responses and consumer experiences as captured via an Internet-based system which allows consumers to respond to in-store signage and contact a website to complete a survey or receive an instant offer; computer software for use in the measurement of consumer responses and consumer experiences as captured through interactive voice responses; in-store interactive computer kiosks consisting of computer hardware, computer peripherals and computer software, which allows consumers to complete a survey or receive an instant offer via computer-assisted telephone interviews, matrix barcodes, text messages, mobile device browsers; computer software for use in conducting and analyzing consumer opinion surveys; computer software for use in measuring consumer responses and experiences, namely, software for providing statistical information in the field of brand equity; computer software for identifying consumers who have completed online surveys and had positive experiences with a particular product, service or brand and enabling them to post their experiences immediately on social media sites