The mark consists of the following: the stylized text "EYECU", an intentional misspelling of the phrase "I See You," where the word "EYE" is gray and the letters "CU" are black. In the top loop of the letter "E" is a hazel, blue and white human eye with a gray eyebrow above it and gray shading around it. Below "EYECU" is a stylized book, the pages of which are black, pink and white; within the topmost black pages are pink loop designs and curved gray lines. Below the book is the stylized text "READING" appearing in black at both ends and fading to gray toward the center. Below "reading" is a stylized "&" in pink, above the black stylized text "SOCIAL NETWORK".